Spalls Hurgenson
2024-02-14 18:07:02 UTC
Hasbro recently released their 2023 financial results.
https://www.businesswire.com/news/home/20240212472255/en/Hasbro-Reports-Fourth-Quarter-and-Full-Year-2023-Financial-Results/
(why do I feel like this post is something Kyonshi should be making?
;-)
Not surprisingly, it's not looking good for D&D
"Full year Hasbro, Inc. revenue declined 15% with
growth in the Wizards of the Coast and Digital
Gaming segment (+10%) more than offset by declines
in the Consumer Products segment (-19%) and
Entertainment segment (-31%). "
Also -and I suspect this bit has to do with the D&D movie (although
they sold eOne Film to Lionsgate) -
"Operating loss of $1,539 million includes $1.3
billion of non-cash goodwill and intangible asset
impairment charges associated with eOne film and TV,
a change in outlook for the balance of our owned and
operated production efforts and non-recurring
inventory costs. "
More on D&D:
- Revenue increase (in Wizards of the Coast / Digital
Gaming segment) of 10% driven by increase in Licensed
Digital Gaming revenue behind Baldur's Gate III from
Larian Studios and Monopoly Go! from Scopely.
- Tabletop revenue increased 1% behind growth in
MAGIC: THE GATHERING with a strong performance from
the Universes Beyond Lord of the Rings: Tales of
Middle-earth sets.
- Operating profit declined 2% and operating profit
margin of 36.1% due to higher royalty costs associated
with Universes Beyond.
- Q4 revenue declined 23% with growth in the Wizards of
the Coast and Digital Gaming segment (+7%) more than
offset by declines in the Consumer Products segment
(-25%) and Entertainment segment (-49%).
2024 outlook includes "Wizards of the Coast Segment revenue down 3% to
5% decline largely driven by second half comp in licensed digital
gaming; Operating margin 38% to 40%. "
So what little gains there have been for Wizards of the Coast have
been either from "Baldurs Gate 3" or from non-D&D stuff like Magic the
Gathering. And Hasbro expects the cash from "Baldurs Gate 3" to start
drying up.
Like I've said before, I have no idea if Hasbro will divest themselves
of the D&D brand... but it wouldn't surprise me if they did (but, also
knowing how avaricious corporations are, neither would I be surprised
if they kept it out of pure greed). But I think Hasbro was hoping they
could leverage the brand to be something more than a niche hobby. They
wanted to make a multimedia franchise out of it: movies, cartoons,
comics, toys (and more toys), etc. And I don't think D&D really lends
itself to that. Having spent billions in this quest and seen very
little in return, it wouldn't be unusual for them to try to sell the
brand to somebody else in attempt to recoup their losses.
Especially after they alienated so many of their hard-core fans - the
ones most likely to evangelicize the game - with their attempt to
revoke the OGL license.
https://www.businesswire.com/news/home/20240212472255/en/Hasbro-Reports-Fourth-Quarter-and-Full-Year-2023-Financial-Results/
(why do I feel like this post is something Kyonshi should be making?
;-)
Not surprisingly, it's not looking good for D&D
"Full year Hasbro, Inc. revenue declined 15% with
growth in the Wizards of the Coast and Digital
Gaming segment (+10%) more than offset by declines
in the Consumer Products segment (-19%) and
Entertainment segment (-31%). "
Also -and I suspect this bit has to do with the D&D movie (although
they sold eOne Film to Lionsgate) -
"Operating loss of $1,539 million includes $1.3
billion of non-cash goodwill and intangible asset
impairment charges associated with eOne film and TV,
a change in outlook for the balance of our owned and
operated production efforts and non-recurring
inventory costs. "
More on D&D:
- Revenue increase (in Wizards of the Coast / Digital
Gaming segment) of 10% driven by increase in Licensed
Digital Gaming revenue behind Baldur's Gate III from
Larian Studios and Monopoly Go! from Scopely.
- Tabletop revenue increased 1% behind growth in
MAGIC: THE GATHERING with a strong performance from
the Universes Beyond Lord of the Rings: Tales of
Middle-earth sets.
- Operating profit declined 2% and operating profit
margin of 36.1% due to higher royalty costs associated
with Universes Beyond.
- Q4 revenue declined 23% with growth in the Wizards of
the Coast and Digital Gaming segment (+7%) more than
offset by declines in the Consumer Products segment
(-25%) and Entertainment segment (-49%).
2024 outlook includes "Wizards of the Coast Segment revenue down 3% to
5% decline largely driven by second half comp in licensed digital
gaming; Operating margin 38% to 40%. "
So what little gains there have been for Wizards of the Coast have
been either from "Baldurs Gate 3" or from non-D&D stuff like Magic the
Gathering. And Hasbro expects the cash from "Baldurs Gate 3" to start
drying up.
Like I've said before, I have no idea if Hasbro will divest themselves
of the D&D brand... but it wouldn't surprise me if they did (but, also
knowing how avaricious corporations are, neither would I be surprised
if they kept it out of pure greed). But I think Hasbro was hoping they
could leverage the brand to be something more than a niche hobby. They
wanted to make a multimedia franchise out of it: movies, cartoons,
comics, toys (and more toys), etc. And I don't think D&D really lends
itself to that. Having spent billions in this quest and seen very
little in return, it wouldn't be unusual for them to try to sell the
brand to somebody else in attempt to recoup their losses.
Especially after they alienated so many of their hard-core fans - the
ones most likely to evangelicize the game - with their attempt to
revoke the OGL license.